The aims and objectives for this particular audio visual based advertising campaign is simply to create awareness of the company/brand and the product being produced. All in order to sell there product and interest their target audience. The aims of the project is to create a audio visual ad to promote a short film in order to better the company in terms of how they advertise there campaign. This will be done buy creating a professional looking tv advertisement to use as a way to sell there product to potential viewers. The product will be advertised in several forms of media such as TV and social media this will help the campaign reach a wider array of people.
The target audience for this product will be ages 16 -25 both male and female as the film features characters of a similar age. Therefore these ages we've chosen will relate to the film the most. For the spending power off the target audience would be around B/C i have chosen this spending power as the audience will have to be able to afford tickets too be able to watch the film. The audience will be specifically fans of the thriller genre of films and avid movie goers. In terms of demographics, the dominant group who would watch the film is urban venturers, as the audience is mainly students and young people who relate to several characters within the film.
Campaign message
The message of the advertising campaign for our film is that "How far will you go". The campaign, as previously mentioned, has a dark tone and this will then be represented within the audio visual adverts. This will be apparent in aspects such as the house style by using dark colours such as black and dark red. We will accomplish this when filming by at night.
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