Wednesday, 7 June 2017
LO5 - Final TV spot
Based on feedback the improvements that have been made are better pacing as in the first draft the pacing was very slow and boring and many people lost interest when viewing Also relevant music has been added that relates to the genre making the trailer feel more intense and mysterious. We have also added in actor names, review quotes and production details as these needed too be added in order for it to be a professional TV ad.
LO4 - Evidence of progression
In these drafts you can see how we have progressed the audio visual ad in terms of editing. It is clear that we have taken on board feedback as the second trailer has much better pacing as the titles are much quicker, the action is shown briefly and keeps the audience intrigued to what the film could be like in the final product. It also fits in with our intended genres more than the first draft as the music is very fast paced and intense, fitting in with the action genre. The trailer was made by the other member of my group while i made us both the poster for unit 15.
LO4 - Presentation Feedback
From the feedback that i have received i have many points to address. The first point being for my print based ads the feedback that i received on how to improve my print ads the feedback i received was to include more information about the film on several key pieces such as the poster this will help viewers gain a better insight into the film. A common piece of feedback i received was that i needed to include a rationale behind many off the choices i make in order to justify many aspects such as house style and target audience. Another piece of feedback i received was too perhaps distribute my print based ads in magazines as well as newspapers this will relate to my target audience as they are much younger and more likely to read entertainment magazines.
A positive piece of feedback i received was in regards too my intended target audience. I asked if my target audience related to the genre of my film overall people agreed that the demographic i had laid out of 16-25yrs old was accurate however the ratio between men and women viewers maybe be lower than 40% for women considering the action genre is stereotypically more male focused.
LO3 - Production plan
Timescales and budget
In terms of Timescales on my gantt chart i have outlined a scale of 3 weeks in order to draft and create the audio visual advertisement. One week to draft the the products, outline the ideas and house style of the overall campaign. The second week will be dedicated to creating the audio visual advert using software such as premiere pro. In this time I can also make adjustments based upon peer feedback for the Tv advert. If I follow the timescales i laid out on my gantt chart then the audio visual ad should be completed within these 3 weeks.
For the budget, i would be using several pieces of software to create the print based ads and produce preproduction materials such as microsoft powerpoint and word as well as adobe photoshop to create the logo and poster. In order to capture the photos needed for my poster and other materials i would also need a camera and tripod so this will be included in the total budget. All of the equipment mentioned and the costs included were covered by the college but if this were a project that i had carried out without the college covering the cost it could cost upto £500 with the combined cost of the canon camera, tripod, sd cards and the adobe and microsoft software.
Contents
For content, I will be adapting several concepts I had for my poster including the film logo, pictures of actors and a establishing shot of a key location within the film. The poster will include shots of the two main actors on either side of the poster and a establishing shot of surrey street in-between, a key location within the film. For the logo it will mostly include text as with most movie posters they dont include shapes within their logos to emphasise the title. A black and white gradient will be used to emphasise the dark tone of the film as well as the genre being a thriller and when looking at several posters of the same genre they utilise this in their posters.
Fonts
In terms of fonts i will be using the same font throughout (BAD GRUNGE) in order to keep continuity between the poster and tv ad so that viewer will be able to tell that they are from the same campaign.
Colours
For the audio visual ad the main colour scheme will consist of black white and red. I have chosen these colours because they reflect the story itself. Black and white were chosen as they reflect the different tones represented throughout the film white as the film starts out with a light hearted tone with the protagonist having good intentions, while black was used to show how later in the film the tone becomes darker as the protagonist is forced down a dark path. This will be incorporated within our filming as we will primarily be filming at night and in dark areas to achieve the dark tone.
In terms of Timescales on my gantt chart i have outlined a scale of 3 weeks in order to draft and create the audio visual advertisement. One week to draft the the products, outline the ideas and house style of the overall campaign. The second week will be dedicated to creating the audio visual advert using software such as premiere pro. In this time I can also make adjustments based upon peer feedback for the Tv advert. If I follow the timescales i laid out on my gantt chart then the audio visual ad should be completed within these 3 weeks.
For the budget, i would be using several pieces of software to create the print based ads and produce preproduction materials such as microsoft powerpoint and word as well as adobe photoshop to create the logo and poster. In order to capture the photos needed for my poster and other materials i would also need a camera and tripod so this will be included in the total budget. All of the equipment mentioned and the costs included were covered by the college but if this were a project that i had carried out without the college covering the cost it could cost upto £500 with the combined cost of the canon camera, tripod, sd cards and the adobe and microsoft software.
Contents
For content, I will be adapting several concepts I had for my poster including the film logo, pictures of actors and a establishing shot of a key location within the film. The poster will include shots of the two main actors on either side of the poster and a establishing shot of surrey street in-between, a key location within the film. For the logo it will mostly include text as with most movie posters they dont include shapes within their logos to emphasise the title. A black and white gradient will be used to emphasise the dark tone of the film as well as the genre being a thriller and when looking at several posters of the same genre they utilise this in their posters.
Fonts
In terms of fonts i will be using the same font throughout (BAD GRUNGE) in order to keep continuity between the poster and tv ad so that viewer will be able to tell that they are from the same campaign.
Colours
For the audio visual ad the main colour scheme will consist of black white and red. I have chosen these colours because they reflect the story itself. Black and white were chosen as they reflect the different tones represented throughout the film white as the film starts out with a light hearted tone with the protagonist having good intentions, while black was used to show how later in the film the tone becomes darker as the protagonist is forced down a dark path. This will be incorporated within our filming as we will primarily be filming at night and in dark areas to achieve the dark tone.
LO3 - Treatment
The Brief
JB productions is a small independent film company, creating short independent films. We have been given the task of creating a audio visual advertisement as part of my unit 18 college work. I have decided to create a professional standard audio visual advert in order to help create awareness for the short film that JB productions are currently making in order to increase the amount of potential viewers.
Purpose
The purpose of the adverts is too simply create awareness of the short film that JB productions by creating adverts in relation to the brand. This will be done by creating intriguing and exciting adverts that will draw in potential viewers and customers.
Target audience
The target audience for this product will be ages 16 -25 both male and female as the film features characters of a similar age. Therefore these ages we've chosen will relate to the film the most. For the spending power off the target audience would be around B/C i have chosen this spending power as the audience will have to be able to afford tickets too be able to watch the film. The audience will be specifically fans of the thriller genre of films and avid movie goers. In terms of demographics, the dominant group who would watch the film is urban venturers, as the audience is mainly students and young people who relate to several characters within the film.
Production Team
Billy Armitage, Jack shakeshaft
Equipment
Panasonic Lumix DMC-FZ1000
Tripod
Relevant legal and ethical issues
Copyright law is the protection of a producers intellectual property. In order for another party to use this intellectual property would have to get permissions from the owner e.g Logos, Organisations, Photographs
Media that can be stolen easily includes, music, films and games.
All advertisements used in a campaign must be truthful, small print can be used too relay any important information such as terms and conditions but they still must be truthful as if they are not a company may get into serious legal trouble for falsely advertising their product. When looking at specific print based adverts I've looked at there do appear to be terms and conditions on them this could be due too the fact that they need to show that they own rights to the characters or licenses related to the campaign.
The only relevant legal and ethical considerations I can think of is that in my print based advertisements i will need to show evidence that i either own the rights or that the print adverts were originally for the campaign itself
The Advertising standards Authority are the independent regulator for advertising all media in the UK. The ASA use advertising codes for Advertising Practice written by Committees. The main focus of the ASA is act upon complaints and troubles from the public by taking action against advertisements that may have harmful, misleading or offensive advertisements.
Target audience
The target audience for this product will be ages 16 -25 both male and female as the film features characters of a similar age. Therefore these ages we've chosen will relate to the film the most. For the spending power off the target audience would be around B/C i have chosen this spending power as the audience will have to be able to afford tickets too be able to watch the film. The audience will be specifically fans of the thriller genre of films and avid movie goers. In terms of demographics, the dominant group who would watch the film is urban venturers, as the audience is mainly students and young people who relate to several characters within the film.
Production Team
Billy Armitage, Jack shakeshaft
Equipment
Panasonic Lumix DMC-FZ1000
Tripod
Relevant legal and ethical issues
Copyright law is the protection of a producers intellectual property. In order for another party to use this intellectual property would have to get permissions from the owner e.g Logos, Organisations, Photographs
Media that can be stolen easily includes, music, films and games.
All advertisements used in a campaign must be truthful, small print can be used too relay any important information such as terms and conditions but they still must be truthful as if they are not a company may get into serious legal trouble for falsely advertising their product. When looking at specific print based adverts I've looked at there do appear to be terms and conditions on them this could be due too the fact that they need to show that they own rights to the characters or licenses related to the campaign.
The only relevant legal and ethical considerations I can think of is that in my print based advertisements i will need to show evidence that i either own the rights or that the print adverts were originally for the campaign itself
The Advertising standards Authority are the independent regulator for advertising all media in the UK. The ASA use advertising codes for Advertising Practice written by Committees. The main focus of the ASA is act upon complaints and troubles from the public by taking action against advertisements that may have harmful, misleading or offensive advertisements.
The ASA intend to ensure that all advertisements are honest, reliable and overall genuine and can be presented to the public, as a real advertisement should be. The ASA also have a council and a Senior Management team with the council being in charge of deciding if a piece of advertising has breached the code of being able to be shown to the public and the team being responsible of setting the direction of the organisation.
For my advertising campaign the ASA codes that i would need to abide too would firstly be section 3 misleading advertising. In order to comply with this section of the ASA i would need to make sure that none of my advertising campaign is falsely advertising the campaign to any viewers of the promotional material such as stating comparisons to other products stating that it is similar or otherwise better than a other product when that may not be truthful and would mislead the consumer. Another ASA code that i would need to abide by would be harm and offense, when i am making my advertising campaign i must make sure that the adverts i do create do not must not contain anything that is likely to cause serious or widespread offence. Particular care must be taken to avoid causing offence on the grounds of race, religion, gender, sexual orientation, disability or age.
Tuesday, 6 June 2017
LO2 - M2
Aims and Objectives
The aims and objectives for this particular print based advertising campaign is simply to create awareness of the company/brand and the several products they produce. All in order to sell there product and interest their target audience. The aims of the project is to create an audio visual advert in order to better the company in terms of how they advertise there campaign. This will be done buy creating a professional looking tv advert to use as a way to sell there products to potential viewers. The products will be advertised in several forms of media this will help the campaign reach a wider array of people.
Target audience
The target audience for this product will be ages 16 -45 both male and female as the film features characters of a similar age. Therefore these ages we've chosen will relate to the film the most. For the spending power off the target audience would be around B/C i have chosen this spending power as the audience will have to be able to afford tickets too be able to watch the film. The audience will be specifically fans of the thriller genre of films and avid movie goers. In terms of demographics, the dominant group who would watch the film is urban venturers, as the audience is mainly students and young people who relate to several characters within the film.
Campaign message
The message of the advertising campaign for our film is that "everyone has a price". The campaign, as previously mentioned, has a dark tone and this will then be represented within the print based adverts. The adverts i will be creating for this campaign will be done in a informal manner this is to make the film feel grounded in the the real world by having characters talk in a way that is natural and/or familiar to a general audience. The advert is written in peer to peer as we are not educating anyone and a peer to peer mode of address is more commonly used in action films and used for a general audience.
Relevant legal and ethical issues
Copyright law is the protection of a producers intellectual property. In order for another party to use this intellectual property would have to get permissions from the owner e.g Logos, Organisations, Photographs
Media that can be stolen easily includes, music, films and games.
All advertisements used in a campaign must be truthful, small print can be used too relay any important information such as terms and conditions but they still must be truthful as if they are not a company may get into serious legal trouble for falsely advertising their product.
The only relevant legal and ethical considerations I can think of is that in my audio visual based advertisement i will need to show evidence that i either own the rights or that I have received the rights to use music or images within the advert
The Advertising standards Authority are the independent regulator for advertising all media in the UK. The ASA use advertising codes for Advertising Practice written by Committees. The main focus of the ASA is act upon complaints and troubles from the public by taking action against advertisements that may have harmful, misleading or offensive advertisements.
Regulatory bodies
The aims and objectives for this particular print based advertising campaign is simply to create awareness of the company/brand and the several products they produce. All in order to sell there product and interest their target audience. The aims of the project is to create an audio visual advert in order to better the company in terms of how they advertise there campaign. This will be done buy creating a professional looking tv advert to use as a way to sell there products to potential viewers. The products will be advertised in several forms of media this will help the campaign reach a wider array of people.
Target audience
The target audience for this product will be ages 16 -45 both male and female as the film features characters of a similar age. Therefore these ages we've chosen will relate to the film the most. For the spending power off the target audience would be around B/C i have chosen this spending power as the audience will have to be able to afford tickets too be able to watch the film. The audience will be specifically fans of the thriller genre of films and avid movie goers. In terms of demographics, the dominant group who would watch the film is urban venturers, as the audience is mainly students and young people who relate to several characters within the film.
Campaign message
The message of the advertising campaign for our film is that "everyone has a price". The campaign, as previously mentioned, has a dark tone and this will then be represented within the print based adverts. The adverts i will be creating for this campaign will be done in a informal manner this is to make the film feel grounded in the the real world by having characters talk in a way that is natural and/or familiar to a general audience. The advert is written in peer to peer as we are not educating anyone and a peer to peer mode of address is more commonly used in action films and used for a general audience.
Relevant legal and ethical issues
Copyright law is the protection of a producers intellectual property. In order for another party to use this intellectual property would have to get permissions from the owner e.g Logos, Organisations, Photographs
Media that can be stolen easily includes, music, films and games.
All advertisements used in a campaign must be truthful, small print can be used too relay any important information such as terms and conditions but they still must be truthful as if they are not a company may get into serious legal trouble for falsely advertising their product.
The only relevant legal and ethical considerations I can think of is that in my audio visual based advertisement i will need to show evidence that i either own the rights or that I have received the rights to use music or images within the advert
The Advertising standards Authority are the independent regulator for advertising all media in the UK. The ASA use advertising codes for Advertising Practice written by Committees. The main focus of the ASA is act upon complaints and troubles from the public by taking action against advertisements that may have harmful, misleading or offensive advertisements.
The ASA intend to ensure that all advertisements are honest, reliable and overall genuine and can be presented to the public, as a real advertisement should be. The ASA also have a council and a Senior Management team with the council being in charge of deciding if a piece of advertising has breached the code of being able to be shown to the public and the team being responsible of setting the direction of the organisation.
For my advertising campaign the ASA codes that i would need to abide too would firstly be section 3 misleading advertising. In order to comply with this section of the ASA i would need to make sure that none of my advertising campaign is falsely advertising the campaign to any viewers of the promotional material such as stating comparisons to other products stating that it is similar or otherwise better than a other product when that may not be truthful and would mislead the consumer. Another ASA code that i would need to abide by would be harm and offense, when i am making my advertising campaign i must make sure that the advert i do create does not contain anything that is likely to cause serious or widespread offence. Particular care must be taken to avoid causing offence on the grounds of race, religion, gender, sexual orientation, disability or age.
Regulatory bodies
OFCOM:
OFCOM Broadcasters must not use material that might seriously impair the physical, mental or moral developments too protect people under 18. Programs must not include material that is likely to encourage others to copy behaviour. Material likely to encourage the commission of crime or to lead to disorder must not be included in television or radio services. Religious views and beliefs of those belonging to a particular religion denomination must not be subject to abusive treatment. Broadcasters must avoid unjust or unfair treatment of individuals or organisations in programs. Any infringement of privacy in the making of programs should be with the persons and/or organisations consent or otherwise warranted.
OFCOM Broadcasters must not use material that might seriously impair the physical, mental or moral developments too protect people under 18. Programs must not include material that is likely to encourage others to copy behaviour. Material likely to encourage the commission of crime or to lead to disorder must not be included in television or radio services. Religious views and beliefs of those belonging to a particular religion denomination must not be subject to abusive treatment. Broadcasters must avoid unjust or unfair treatment of individuals or organisations in programs. Any infringement of privacy in the making of programs should be with the persons and/or organisations consent or otherwise warranted.
LO2 - Relevent legal and ethical issues
Relevant legal and ethical issues
Copyright law is the protection of a producers intellectual property. In order for another party to use this intellectual property would have to get permissions from the owner e.g Logos, Organisations, Photographs
Media that can be stolen easily includes, music, films and games.
All advertisements used in a campaign must be truthful, small print can be used too relay any important information such as terms and conditions but they still must be truthful as if they are not a company may get into serious legal trouble for falsely advertising their product. When looking at specific print based adverts I've looked at there do appear to be terms and conditions on them this could be due too the fact that they need to show that they own rights to the characters or licenses related to the campaign.
The only relevant legal and ethical considerations I can think of is that in my audio visual advertisement i will need to show evidence that i either own the rights or that i have got the rights to any music, sound clips or logos used throughout.
Regulatory bodies
The Advertising standards Authority are the independent regulator for advertising all media in the UK. The ASA use advertising codes for Advertising Practice written by Committees. The main focus of the ASA is act upon complaints and troubles from the public by taking action against advertisements that may have harmful, misleading or offensive advertisements.
Copyright law is the protection of a producers intellectual property. In order for another party to use this intellectual property would have to get permissions from the owner e.g Logos, Organisations, Photographs
Media that can be stolen easily includes, music, films and games.
All advertisements used in a campaign must be truthful, small print can be used too relay any important information such as terms and conditions but they still must be truthful as if they are not a company may get into serious legal trouble for falsely advertising their product. When looking at specific print based adverts I've looked at there do appear to be terms and conditions on them this could be due too the fact that they need to show that they own rights to the characters or licenses related to the campaign.
The only relevant legal and ethical considerations I can think of is that in my audio visual advertisement i will need to show evidence that i either own the rights or that i have got the rights to any music, sound clips or logos used throughout.
Regulatory bodies
The Advertising standards Authority are the independent regulator for advertising all media in the UK. The ASA use advertising codes for Advertising Practice written by Committees. The main focus of the ASA is act upon complaints and troubles from the public by taking action against advertisements that may have harmful, misleading or offensive advertisements.
The ASA intend to ensure that all advertisements are honest, reliable and overall genuine and can be presented to the public, as a real advertisement should be. The ASA also have a council and a Senior Management team with the council being in charge of deciding if a piece of advertising has breached the code of being able to be shown to the public and the team being responsible of setting the direction of the organization.
The ASA is funded by advertisements on arrangements that guarantees the ASA independence and is collected by the advertising standards and broadcast advertising standards.
The ASA work with independent experts and other regulators who have responsibility for looking after sectors more broadly and as the ASA regulate advertising across all sectors so its not unsurprising that they work with these people.
The ASA have been around since T.V commercial broadcasting started in 1955 and was controlled by legislation
LO2 - Advertising campaign schedule
In terms of the time scales, the project lasts from September the 5th till the 15th of November with key launch dates and points in between.
In relation to both the the print-based advertisement and the audio-visual advert, the ad will be place
out between October and November in order for the adverts too be brought out in time for the holiday season. This can be done in order to create publicity for the film in the months before christmas this will then generate interest for the film before the holidays. Then the release will occur around christmas day as this is one of the most profitable times for the film industry.
The audio visual advert will be launched first on TV channels such as film 4 and Sheffield live, this is done too generate interest for a local campaign by having it advertised in the city its being made this helps too create synergy within the campaign. It can then be shown on social media sites such as YouTube and Facebook as this can help the film reach out to its intended audience as teenagers will primarily view social media as opposed to TV.
In relation to both the the print-based advertisement and the audio-visual advert, the ad will be place
out between October and November in order for the adverts too be brought out in time for the holiday season. This can be done in order to create publicity for the film in the months before christmas this will then generate interest for the film before the holidays. Then the release will occur around christmas day as this is one of the most profitable times for the film industry.
The audio visual advert will be launched first on TV channels such as film 4 and Sheffield live, this is done too generate interest for a local campaign by having it advertised in the city its being made this helps too create synergy within the campaign. It can then be shown on social media sites such as YouTube and Facebook as this can help the film reach out to its intended audience as teenagers will primarily view social media as opposed to TV.
Tuesday, 28 March 2017
LO2 - Proposal
Aims and Objectives
The aims and objectives for this particular audio visual based advertising campaign is simply to create awareness of the company/brand and the product being produced. All in order to sell there product and interest their target audience. The aims of the project is to create a audio visual ad to promote a short film in order to better the company in terms of how they advertise there campaign. This will be done buy creating a professional looking tv advertisement to use as a way to sell there product to potential viewers. The product will be advertised in several forms of media such as TV and social media this will help the campaign reach a wider array of people.
Target audience
The target audience for this product will be ages 16 -25 both male and female as the film features characters of a similar age. Therefore these ages we've chosen will relate to the film the most. For the spending power off the target audience would be around B/C i have chosen this spending power as the audience will have to be able to afford tickets too be able to watch the film. The audience will be specifically fans of the thriller genre of films and avid movie goers. In terms of demographics, the dominant group who would watch the film is urban venturers, as the audience is mainly students and young people who relate to several characters within the film.
Campaign message
The message of the advertising campaign for our film is that "How far will you go". The campaign, as previously mentioned, has a dark tone and this will then be represented within the audio visual adverts. This will be apparent in aspects such as the house style by using dark colours such as black and dark red. We will accomplish this when filming by at night.
The aims and objectives for this particular audio visual based advertising campaign is simply to create awareness of the company/brand and the product being produced. All in order to sell there product and interest their target audience. The aims of the project is to create a audio visual ad to promote a short film in order to better the company in terms of how they advertise there campaign. This will be done buy creating a professional looking tv advertisement to use as a way to sell there product to potential viewers. The product will be advertised in several forms of media such as TV and social media this will help the campaign reach a wider array of people.
The target audience for this product will be ages 16 -25 both male and female as the film features characters of a similar age. Therefore these ages we've chosen will relate to the film the most. For the spending power off the target audience would be around B/C i have chosen this spending power as the audience will have to be able to afford tickets too be able to watch the film. The audience will be specifically fans of the thriller genre of films and avid movie goers. In terms of demographics, the dominant group who would watch the film is urban venturers, as the audience is mainly students and young people who relate to several characters within the film.
Campaign message
The message of the advertising campaign for our film is that "How far will you go". The campaign, as previously mentioned, has a dark tone and this will then be represented within the audio visual adverts. This will be apparent in aspects such as the house style by using dark colours such as black and dark red. We will accomplish this when filming by at night.
Subscribe to:
Posts (Atom)