LO2 - Advertising campaign schedule

In terms of the time scales, the project lasts from September the 5th till the 15th of November with key launch dates and points in between.

In relation to both the the print-based advertisement and the audio-visual advert, the ad will be place
out between October and November in order for the adverts too be brought out in time for the holiday season. This can be done in order to create publicity for the film in the months before christmas this will then generate interest for the film before the holidays. Then the release will occur around christmas day as this is one of the most profitable times for the film industry.

The audio visual advert will be launched first on TV channels such as film 4 and Sheffield live, this is done too generate interest for a local campaign by having it advertised in the city its being made this helps too create synergy within the campaign. It can then be shown on social media sites such as YouTube and Facebook as this can help the film reach out to its intended audience as teenagers will primarily view social media as opposed to TV.