LO2 - M2

Aims and Objectives

The aims and objectives for this particular print based advertising campaign is simply to create awareness of the company/brand and the several products they produce. All in order to sell there product and interest their target audience. The aims of the project is to create an audio visual advert in order to better the company in terms of how they advertise there campaign. This will be done buy creating a professional looking tv advert to use as a way to sell there products to potential viewers. The products will be advertised in several forms of media this will help the campaign reach a wider array of people. 

Target audience 

The target audience for this product will be ages 16 -45 both male and female as the film features characters of a similar age. Therefore these ages we've chosen will relate to the film the most.  For the spending power off the target audience would be around B/C i have chosen this spending power as the audience will have to be able to afford tickets too be able to watch the film. The audience will be specifically fans of the thriller genre of films and avid movie goers. In terms of demographics, the dominant group who would watch the film is urban venturers, as the audience is mainly students and young people who relate to several characters within the film.

Campaign message 

The message of the advertising campaign for our film is that "everyone has a price". The campaign, as previously mentioned, has a dark tone and this will then be represented within the print based adverts. The adverts i will be creating for this campaign will be done in a informal manner this is to make the film feel grounded in the the real world by having characters talk in a way that is natural and/or familiar to a general audience. The advert is written in peer to peer as we are not educating anyone and a peer to peer mode of address is more commonly used in action films and used for a general audience.

Relevant legal and ethical issues 
Copyright law is the protection of a producers intellectual property. In order for another party to use this intellectual property would have to get permissions from the owner e.g Logos, Organisations, Photographs

Media that can be stolen easily includes, music, films and games.

All advertisements used in a campaign must be truthful, small print can be used too relay any important information such as terms and conditions but they still must be truthful as if they are not a company may get into serious legal trouble for falsely advertising their product.

The only relevant legal and ethical considerations I can think of is that in my audio visual based advertisement i will need to show evidence that i either own the rights or that I have received the rights to use music or images within the advert

The Advertising standards Authority are the independent regulator for advertising all media in the UK. The ASA use advertising codes for Advertising Practice written by Committees. The main focus of the ASA is act upon complaints and troubles from the public by taking action against advertisements that may have harmful, misleading or offensive advertisements.

The ASA intend to ensure that all advertisements are honest, reliable and overall genuine and can be presented to the public, as a real advertisement should be. The ASA also have a council and a Senior Management team with the council being in charge of deciding if a piece of advertising has breached the code of being able to be shown to the public and the team being responsible of setting the direction of the organisation.

For my advertising campaign the ASA codes that i would need to abide too would firstly be section 3 misleading advertising. In order to comply with this section of the ASA i would need to make sure that none of my advertising campaign is falsely advertising the campaign to any viewers of the promotional material such as stating comparisons to other products stating that it is similar or otherwise better than a other product when that may not be truthful and would mislead the consumer. Another ASA code that i would need to abide by would be harm and offense, when i am making my advertising campaign i must make sure that the advert i do create does  not contain anything that is likely to cause serious or widespread offence. Particular care must be taken to avoid causing offence on the grounds of race, religion, gender, sexual orientation, disability or age. 

Regulatory bodies

OFCOM: 
OFCOM Broadcasters must not use material that might seriously impair the physical, mental or moral developments too protect people under 18. Programs must not include material that is likely to encourage others to copy behaviour. Material likely to encourage the commission of crime or to lead to disorder must not be included in television or radio services. Religious views and beliefs of those belonging to a particular religion denomination must not be subject to abusive treatment. Broadcasters must avoid unjust or unfair treatment of individuals or organisations in programs. Any infringement of privacy in the making of programs should be with the persons and/or organisations consent or otherwise warranted.